Do we expect too much from running races these days?

In a recent conversation with the race director of a local club organised road race, which for over twenty years has offered the same faultlessly run event, the director was discussing how costs had increased in line with supplying the facilities to match entrant expectations to the point where “everyone now expects the London marathon every year”.

Read any race report or feedback, and participants are invited to comment on everything from the number or toilets, to the quality of the post-race medal/t-shirt/goodie bag as well as the food and drink offerings both during and after the event.  And woe betide any event that doesn’t provide plenty of everything for the minimum of cost, as social media and running forums provide a platform for vocal criticism.

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