Do we expect too much from running races these days?
In a recent conversation with the race director of a local club organised road race, which for over twenty years has offered the same faultlessly run event, the director was discussing how costs had increased in line with supplying the facilities to match entrant expectations to the point where “everyone now expects the London marathon every year”.
Read any race report or feedback, and participants are invited to comment on everything from the number or toilets, to the quality of the post-race medal/t-shirt/goodie bag as well as the food and drink offerings both during and after the event. And woe betide any event that doesn’t provide plenty of everything for the minimum of cost, as social media and running forums provide a platform for vocal criticism.
Over the past twenty years, the number of running events has increased exponentially year on year; and that’s before you count all the increasing popular trail, ultra, mud, obstacle, paint, electric, fancy dress etc options too. And with that increase in events, has come the rise of the professional events companies that put them on.
Ever considered how much it costs to stage an event? It can be astonishly expensive even to operate a mid-sized race. Everything costs money. Infrastructure, road closures, policing, security, parking, race village, toilets, online entry process, website, chip timing, insurance, medical cover, food, drink, medals, t-shirts, bananas, printing, pens, bits of tape, blutack, ink…A race directors list of costs can easily run to several hundred different lines, most of which the average runner wouldn’t even think of. The big companies spend hundreds of thousands on such items, but they need mass participation to pay for it all. Events companies are businesses, with staff and bills to pay. And therefore they understandably need to make a profit. When you are charged £40 – £50 these days to run a half marathon and just assume that it is shameless profiteering on behalf of the organiser, you might actually be mistaken. Not always admittedly, but sometimes big races are run at a loss which might surprise you.
So what are the implications of the other type of race. The one run by the local running club? The race that has existed for the past twenty or thirty years, long before the rise of the professional events company. Well they are faced with exactly the same costs, but without the economies of scale that the big companies enjoy, and without the mass participation element to provide the money up front.
So to save on costs and to keep your entry fee as low as possible, their only choice is to cut out some of the non-essential costs. Such as t-shirts. Or food at the finish line. Or goody bags. For the casual runner who only usually enters the big events, they can get pretty animated if the same fare isn’t on offer as the 35,000 runner event they did last time. The problem is that the bar of expectation has been raised too high. The indignation of not receiving a technical hand-stitched branded t-shirt needs to be balanced against fact that a couple of hundred pounds can be the difference between staging or not being able stage the race at all.
Indignation should perhaps be better directed at the councils and police services who these days see running races as a healthy source of income, and will do little to soften the blow by reducing the huge charges they levy for allowing an event to take place on public roads on a Sunday morning.
What was considered standard years ago, rarely cuts the mustard these days. A start line, a finish line, an accurately measured course, and a precise race time used to be enough.
Sound familiar? Well isn’t that what parkrun provides every week? Sure, parkrun is a fabulous concept and quite rightly is hugely popular. But one of its biggest draws is that it is free to enter. How many these days would be prepared to pay an entry fee and at the same time expect exactly the same format.
Race organisers therefore cater for the majority. Skimping on the bonus items at the finish line would dissuade too many. No t-shirt or goody bag; good luck with that. No medal; you’ll be slaughtered. Not enough toilets; put on your tin hat and brace yourself.
Of course we’re not advocating going back to the eighties where only elite men in their string vests and tracksters need bother sending an application with their postal order, to run round a field for nothing more than a cup of water and their result printed in the local paper seven days later. Merely that we occasionally lower our expectations and treat races for exactly what they are, ie. running races, rather than than hoping for 2014 rewards for 1980s prices.